Refined Strategy for
Luxury & Hospitality Brands
Subtle. Decisive. Essential.
BUILT ON YEARS OF LEADERSHIP EXPERIENCE WITHIN GLOBAL HOSPITALITY ICONS SUCH AS
ACCOR, SHANGRI-LA AND FAIRMONT,
WE DELIVER SENIOR STRATEGIC DIRECTION TO PROTECT AND ELEVATE
YOUR BRAND'S LONG-TERM VALUE.
BUILT ON YEARS OF LEADERSHIP EXPERIENCE WITHIN GLOBAL HOSPITALITY ICONS SUCH AS ACCOR, SHANGRI-LA AND FAIRMONT,
WE DELIVER SENIOR STRATEGIC DIRECTION TO PROTECT AND ELEVATE YOUR BRAND'S LONG-TERM VALUE.
Épure means refinement.
The accent on the “é” is a nod to “élégance”, a defining value of our vision of luxury.
In French, it evokes clarity, simplicity and intention.
The art of removing the unnecessary to reveal what truly matters.
Épure Advisory was built on this philosophy.
We partner with luxury and premium brands to craft strategies that are subtle in expression,
decisive in direction, and essential in impact.
We define, elevate and protect their brand identity.
We work directly with founders, CEOs and executive teams, acting as a trusted advisor
in complex and high-stakes brand environments.
OUR EXPERTISE
We believe in:
Thoughtful strategy over noise.
Less, but better.
Precision over excess.
Long-term value over short-term tactics.
Quiet luxury...
Every recommendation is tailored, pragmatic and designed to create meaningful impact.
BRAND STRATEGY AND POSITIONING
BRAND STRATEGY AND POSITIONING
Clarity before growth.
We conduct in-depth brand and market audits to clarify positioning, sharpen differentiation, and define actionable strategic roadmaps.
From diagnostic to prioritised action plans, we help leadership teams make confident,
high-impact decisions.
MARKETING DIRECTION
MARKETING DIRECTION
Growth with intention.
Acting as an external strategic partner, we provide continuous marketing oversight, market intelligence and senior-level perspective to keep your brand focused and competitive.
We review priorities, challenge assumptions, and guide execution with clarity and precision.
FRACTIONAL CMO LEADERSHIP
FRACTIONAL CMO LEADERSHIP
Performance through leadership.
Épure Advisory steps in as a fractional or interim CMO, leading strategy, teams and partners while ensuring alignment between vision, performance and growth. From annual planning to KPI optimisation and executive reporting, we bring structure, stability and momentum.
ABOUT
Épure Advisory was founded by Joëlle Salles-Ducraux,
a Swiss Senior Marketing and Communication leader with over 10 years of experience in luxury hospitality and premium brands (Accor, Shangri-La, Fairmont...).
After leading international strategies for hotels, lifestyle and high-end businesses,
she now partners with founders and leadership teams to bring clarity, structure and sophistication to their brand and growth challenges. Discreet, rigorous and
results-driven.
YOUR NEXT CHAPTER
Whether you need strategic clarity, brand direction or hands-on marketing leadership,
Épure Advisory supports you
with elegance and precision.