TERMS AND CONDITIONS

PURPOSE

These Terms & Conditions govern the strategic advisory services provided by Épure Advisory, a simplified joint-stock company (SASU) incorporated under French law and registered in France.

Services are provided exclusively to professional clients (B2B).

SCOPE OF SERVICES

Épure Advisory provides strategic consulting services, including but not limited to:

  • Brand audits and diagnostics

  • Brand positioning and strategic repositioning

  • Brand platform development

  • Strategic marketing advisory

  • Executive-level guidance and recommendations

The exact scope of each engagement is defined in a written proposal or quotation issued to the client.

ENGAGEMENT AND ACCEPTANCE

Each assignment is subject to:

  • A written proposal or quotation

  • Formal acceptance by the client (signature or written confirmation)

Acceptance of the proposal implies full acceptance of these Terms & Conditions.

FEES AND PAYMENT TERMS

All fees are expressed in euros and exclusive of taxes. Payment terms are specified in each proposal.

Unless otherwise stated:

  • Payments are made by bank transfer

  • 100% of the fees are payable in advance. Work will commence upon receipt of payment

  • In case of cancellation after confirmation, fees are non-refundable

  • Late payments shall accrue interest at the rate set by Article L.441-10 of the French Commercial Code

Late payments may result in statutory interest and applicable recovery fees in accordance with French commercial law.

CLIENT OBLIGATIONS

The client agrees to:

  • Provide accurate and complete information

  • Collaborate in good faith throughout the engagement

  • Respect agreed timelines

Any delay in providing required information may impact delivery timelines.

LIABILITY

Épure Advisory is bound by an obligation of means (best efforts obligation).

The firm shall not be held liable for:

  • Decisions taken independently by the client

  • Improper use of recommendations

  • External circumstances beyond its control

In any event, total liability, if established, shall be limited to the amount of fees paid for the relevant assignment.

Épure Advisory provides no guarantee of specific business outcomes or results. Recommendations are advisory in nature.

The service provider’s liability is limited to the amount of the fees or to the limit of the professional liability insurance coverage.

INTELLECTUAL PROPERTY

All methodologies, tools, frameworks, and know-how remain the exclusive property of Épure Advisory.

Deliverables remain the property of Épure Advisory until full payment has been received.

Upon full payment, the client is granted a non-exclusive right to use the deliverables for its internal business purposes, unless otherwise agreed in writing.

TERMINATION

Either party may terminate the engagement with 30 days written notice. Épure Advisory retains the right to immediate termination for non-payment or material breach by the client. Fees for services rendered remain due.

FORCE MAJEURE

Neither party shall be liable for failure to perform its obligations due to events of force majeure as defined by French law (e.g., strikes, natural disasters, governmental actions beyond its control), provided prompt notice is given to the other party.

CONFIDENTIALITY

Both parties agree to maintain strict confidentiality regarding all information exchanged during the engagement.

This obligation shall remain in effect during and after termination of the contractual relationship.

Unless otherwise stated in writing, Épure Advisory may mention the client’s name as a commercial reference.

GOVERNING LAW AND JURISDICTION

These Terms & Conditions are governed by French law.

Any dispute arising in connection with the services shall fall under the exclusive jurisdiction of the competent courts of the location of Épure Advisory’s registered office.

Last update April 2026.